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Who does ChatGPT recommend? 90 questions about dentists near Poznań

Polecalni · 24 October 2026 · 5 min read

More and more patients skip the search results and simply ask ChatGPT: “which dentist near me?”. We checked what it answers. For nine dental practices in several municipalities around Poznań, Poland, we asked ChatGPT 10 typical patient questions each, 90 in total.

1. The winner takes almost everything

In a search engine, a patient sees ten results and a map. In ChatGPT, they usually get two or three names, and the first one is presented as the main recommendation. Across 81 questions about choosing a dentist, AI named one of the audited practices as its first choice 16 times, and 14 of those first places went to just two practices. The other seven shared what was left, or did not appear at all.

2. Being mentioned is not the same as being recommended

One practice appeared in 8 of 9 answers, which looks like an excellent result. Yet it was the first choice only once. In the other answers AI listed it as an alternative, behind a competitor with a better review average. Another practice appeared in more than half of the answers, but never in first place. A patient who gets a list usually calls the first number.

3. Without a website, AI barely sees you

Three of the audited practices had no website of their own, only directory listings and a Google Business Profile. Together they appeared in 3 of 27 answers. Practices with a website: 33 of 54. This held even for practices with very good reviews (4.7–5.0 on Google). AI knows their address and rating, but not which treatments they offer, who treats patients or what it costs, so it has nothing to quote.

4. Reviews decide the order, but cannot replace content

ChatGPT openly justifies its choices with reviews, for example “high rating and a large number of reviews”, or by quoting the number of Google reviews. The practice with the weakest average in the group (4.3) had a website, yet did not appear in a single answer. What counts is not the average alone, but the average together with the number of reviews. A practice rated 5.0 with twenty reviews lost to practices with a slightly lower average but more reviews.

5. AI recommends for specific treatments, not “in general”

This is the most interesting finding. The leader in general questions (“a good dentist nearby”) did not appear at all in questions about dental implants, even though its team includes a dentist trained in implantology. The word “implants” does not appear anywhere on its website. In the same question, first place went to a smaller practice that clearly presents implantology as its specialty.

6. No price list hands the patient to a competitor

Only two of the nine practices published prices on their website, and theirs were the only prices ChatGPT quoted as a reference. For the others it wrote “please confirm the price by phone”, and quoted other clinics' price lists next to them. One of the most frequently cited sources in our questions was the blog of a large clinic with articles about treatment prices, even though it was not one of the audited practices.

What you can do right now

1. Check what AI says about your practice. Ask ChatGPT 3–4 questions your patients ask, e.g. “good dentist in [town]”, “where to get dental implants in [town]”.
2. Make sure you have your own website with a list of services, dentists and opening hours. A Google Business Profile is not enough.
3. Describe your key treatments separately: what they involve, how long they take, who performs them.
4. Publish price ranges as plain text, not only in a PDF or an image.
5. Regularly ask satisfied patients for reviews and reply to critical ones. The number of reviews matters as much as the average.
6. Keep your details consistent online: the same name, address, phone and opening hours on Google, directories and your website.